Climate-Friendly Habits Nurture Series (Switchr)
At Switchr, created a content-driven series encouraging climate-friendly habits, integrated with email and social. Each touchpoint was tied to behavioral data and user preferences. Grew engagement rates by 27% and helped the brand reach 800K+ followers organically.
Emotional Sampling Test (Oda)
Ran an A/B/C test comparing emotional vs rational sampling offer emails. Emotional storytelling with user-centric imagery outperformed others by +32% in conversion. This insight informed creative direction for future promotions.
The Product Affinity Booster Series
Leveraged product affinity data to deliver personalized bundles to high-propensity segments. By using Snowflake queries, we created dynamic segments and tested recommendations in Growthbook. Increased CTRs by 8.5% and order size by 12% in targeted cohorts.
Always-On Lifecycle Messaging Engine
Launched a set of automated lifecycle journeys—from onboarding to churn prevention. Using behavior-based segmentation and real-time triggers, we built a scalable messaging engine. The journeys consistently drove long-term retention and 2–3x higher repeat order rate.
Targeted Push for Delivery Windows
Developed a delivery time-based push notification strategy personalized by past behavior. Campaigns were dynamically generated using Snowflake data and Iterable templates. Achieved 11.4% average CTR, outperforming standard batch pushes by 5x.
Dormant User Reactivation (CFD)
To re-engage long-inactive customers, we used emotional reactivation emails and SMS based on past purchases. CFD-themed copy sparked curiosity and triggered a +14% uplift in reactivation. Growthbook enabled us to confidently roll out the best-performing variant.
The Diaper Deal Campaign
Created a family-specific recurring campaign targeting high-LTV segments with diaper and baby essentials. By applying frequency caps and affinity-based segmentation, we saw a +19% increase in order frequency among families. The campaign was automated and scaled via Iterable.
The Welcome Flow Overhaul
Redesigned the welcome journey for new users at Mathem, focusing on behavioral segmentation. Using Iterable and Growthbook, we tested three variations of first-touch emails and in-app messages. The winning version improved first-to-second order conversion by +32% within 14 days of signup.